Investing in brand photos for your business can make a huge difference in gaining the attention of new clients and building your brand’s online presence. When you hire a brand photographer, the most important shots to ask about are lifestyle images, evergreen and seasonal flatlays, detail images, on-white product images (or the Amazon shot), and BTS images. Each of these shots brings depth and professionalism to your business because having brand photos is honestly one of the best things you can do for your business.
1. When you have professional photos of your product or your service it builds credibility. It shows that you are a professional and people are more likely to look through your website or product page. It can be tempting to fill your website or social media accounts with stock photos but it can also be limiting and potentially off-putting to future clients. Personalized brand photos help you stand out amongst competing businesses. Stay away from stock photos!
2. The first thing you’ll realize with your new business is that content is king! You need content/brand photos for EVERYTHING. And I seriously mean everything. Think social, advertisements, marketing, website, emails, etc. You want and need photos for all of it so that people know exactly what you are offering. The first thing people notice is the pictures. Make those images count! Fill your social accounts with beautifully crafted flatlays or detail shots to catch people’s eyes. Have clean and crisp on-white product shots on your website to make it easier for people to see exactly what you are offering. Catch people’s eyes with your beautiful product.
3. One huge plus of brand photography is the variety of shots and images. Talk with your photographer about what you want to capture and they will be able to give you amazing personalized shots. I love detail shots for this reason because they focus on the perfected and unique detail of your product. These shots focus on what makes you different and stand out among your competition. Again, having a variety of photos of your products, your business, and your story adds depth to your business and that people can take you seriously.
4. Remember, your brand is worth the investment! Making a good first impression is important when you are trying to grow your client base and build a brand presence online. I know that brand photography can be an investment for a small business but it is worth it. It makes a great first impression for clients and makes your life so much easier! Instead of trying to learn photography while starting your business, you can have an archive of beautiful brand photos at your fingertips. This makes posting for social and building out your website easier because you don’t have to worry about trying to take and edit your own photos.
If you have a business and have not invested in a brand photographer, I definitely encourage you to look into it. It can help take your business to the next level. Check out my brand photography page and let’s work together whether you need lifestyle images or some festive flatlays for the holidays. I would love to work with you and capture your story and brand.